SASAH: Let’s Talk About TIFF

This exhibition showcases promotional posters that have been distributed by TIFF over the years, displaying the festival’s development from its beginnings in 1976 to becoming the world-renowned festival it is today. Throughout this exhibit, we seek to teach attendees through the posters, TIFF’s significance on a global and local scale, as well as the festival’s contributions to the discourse around art, culture and film festivals themselves.

TIFF, as a major festival, dictates and constructs the manner and environment in which we engage with film. It provides a platform for cultural legitimization. Films from regions that would otherwise not have the ability to circulate and reach foreign audiences adequately are granted the capacity to. For spectators, this means a window is provided to peer into another culture, not through a lens formed through mainstream film, but by that culture itself. The various themes discussed throughout the exhibition together, form a diverse but cohesive look into the significance of TIFF as a mechanism for art and cultural production.